Mar 29, 2009

Create Your Own Publication - you choose the articles you want in the pub

Very cool idea from Cunning for HSBC Premier. They created an experience at Heathrow for travelers to create their own magazines using a vast array of articles that they had available.

Cool idea to do on a Kindle at the airport, as well. Using their 'People Who Bought This' concept would allow them to recommend other articles that folks might be interested, too.

My question: How would it work for advertisers?

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