I pulled the presentation below because it is consistent with the point of view I have shared before. Business and advertising/marketing more specifically need to pay close attention to the newspaper industry in order to make sure they don't follow that same path. Be willing to change and innovate the way you do business. Spend the time necessary to strategize what will distinguish your business and identify what your customers really want. That's the main message I get from this presentation. In advertising, customers are finding many ways to avoid traditional ads -- they're tired of being talked at; tired of being talked down to; tired hearing about things that are completely unrelated to them. Imagine a day when your entire world is customized, messages and information are targeted and customized specifically for you.
This presentation is from David Armano's blog: Logic + Emotion.